The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry

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Kajian terkini menunjukkan kesan pemasaran dalaman pada orientasi pasaran dan juga orientasi strategik membawa keberkesanan kepada inovasi organisasi. Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations...

書誌詳細
第一著者:	Chan, Seow Hong
フォーマット:	学位論文
言語:	英語
出版事項:	2005
主題:	HF5001-6182 Business
オンライン･アクセス:	http://eprints.usm.my/25856/

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