The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre

In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfacti...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	MOHD NASIR, ASMA AZURA
التنسيق:	أطروحة
اللغة:	الإنجليزية
منشور في:	2004
الموضوعات:	HF5001-6182 Business
الوصول للمادة أونلاين:	http://eprints.usm.my/25859/
Abstract	Abstract here

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