The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre

In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfacti...

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Bibliographic Details
Main Author:	MOHD NASIR, ASMA AZURA
Format:	Thesis
Language:	English
Published:	2004
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25859/
Abstract	Abstract here

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