The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia.

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Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan. The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context.

Bibliographic Details
Main Author: Cheah, Phaik Lean
Format: Thesis
Language:English
Published: 2005
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25933/
Abstract Abstract here
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author Cheah, Phaik Lean
author_facet Cheah, Phaik Lean
author_sort Cheah, Phaik Lean
description Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan. The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context.
first_indexed 2025-10-17T07:59:30Z
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institution Universiti Sains Malaysia
language English
last_indexed 2025-10-17T07:59:30Z
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spelling usm-259332017-04-17T05:09:18Z http://eprints.usm.my/25933/ The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia. Cheah, Phaik Lean HF5001-6182 Business Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan. The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. 2005-05 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25933/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf Cheah, Phaik Lean (2005) The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia. Masters thesis, USM.
spellingShingle HF5001-6182 Business
Cheah, Phaik Lean
The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia.
thesis_level Master
title The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia.
title_full The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia.
title_fullStr The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia.
title_full_unstemmed The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia.
title_short The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia.
title_sort relationship between internal marketing job satisfaction organizational commitment and market orientation a study on manufacturing companies in northern region of malaysia
topic HF5001-6182 Business
url http://eprints.usm.my/25933/
work_keys_str_mv AT cheahphaiklean therelationshipbetweeninternalmarketingjobsatisfactionorganizationalcommitmentandmarketorientationastudyonmanufacturingcompaniesinnorthernregionofmalaysia
AT cheahphaiklean relationshipbetweeninternalmarketingjobsatisfactionorganizationalcommitmentandmarketorientationastudyonmanufacturingcompaniesinnorthernregionofmalaysia

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