A Study Of The Relationship Between Indicators And Public Donation Intention In Penang: A Perspective Of Planned Behavior Theory With Inclusion Of Some Cognitive Factors

Kekekalan untuk terus beroperasi bagi organisasi amal telah dicabar oleh peningkatan permintaan bagi perkhidmatan mereka serta sokongan kerajaan yang berkurangan, dan keadaan ini telah membawa kepada peningkatan keperluan untuk dermaan kebajikan (Sargeant, Lee, dan Jay, 2002). The continuous surv...

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Bibliographic Details
Main Author:	Eng Ling, Ho
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/26450/
Abstract	Abstract here

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