Consumer Reflections On Re-Purchase Interest Of Discount Sales “Buy One Get One Free” – The Case Of Malaysia

Strategi pemasaran promosi jualan telah menjadi penting untuk pengeluar dan pemasar. Kepentingannya telah meningkat dengan ketara sejak tahun-tahun dalam dunia perniagaan. The marketing strategies on sales promotions have become vital for manufacturers and marketers as its importance has been inc...

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Bibliographic Details
Main Author:	Kaur, Manjeet Dashini
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/26740/
Abstract	Abstract here

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