Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.

Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of...

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Bibliographic Details
Main Author: Laison Sondoh JR, Stephen
Format: Thesis
Language:English
Published: 2009
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/28732/
Abstract Abstract here
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author Laison Sondoh JR, Stephen
author_facet Laison Sondoh JR, Stephen
author_sort Laison Sondoh JR, Stephen
description Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup)
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format Thesis
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institution Universiti Sains Malaysia
language English
last_indexed 2025-10-17T08:00:25Z
publishDate 2009
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spelling usm-287322018-04-06T01:58:54Z http://eprints.usm.my/28732/ Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area. Laison Sondoh JR, Stephen HD28-70 Management. Industrial Management Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup) 2009-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/28732/1/Brand_image%2C_satisfaction%2C_and_loyalty_among_Malaysian_female_consumers__the_moderating_effects_of_personality_and_dwelling_area.pdf Laison Sondoh JR, Stephen (2009) Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area. PhD thesis, USM.
spellingShingle HD28-70 Management. Industrial Management
Laison Sondoh JR, Stephen
Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
thesis_level PhD
title Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_full Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_fullStr Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_full_unstemmed Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_short Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_sort brand image satisfaction and loyalty among malaysian female consumers the moderating effects of personality and dwelling area
topic HD28-70 Management. Industrial Management
url http://eprints.usm.my/28732/
work_keys_str_mv AT laisonsondohjrstephen brandimagesatisfactionandloyaltyamongmalaysianfemaleconsumersthemoderatingeffectsofpersonalityanddwellingarea

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