Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). Tujuan kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan di...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.usm.my/28883/ |
| Abstract | Abstract here |
| _version_ | 1855631464886960128 |
|---|---|
| author | Ooi, Say Keat |
| author_facet | Ooi, Say Keat |
| author_sort | Ooi, Say Keat |
| description | The purpose of this crosssectional
study is to examine the factors influencing consumer purchase intention of
dietary supplement products in Penang based on Theory of Planned Behaviour
(TPB). Tujuan kajian ini adalah
untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan
di kalangan pengguna di negeri Pulau Pinang berdasarkan model Theory of Planned
Behaviour (TPB). |
| first_indexed | 2025-10-17T08:00:47Z |
| format | Thesis |
| id | usm-28883 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T08:00:47Z |
| publishDate | 2009 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-288832017-04-17T06:23:55Z http://eprints.usm.my/28883/ Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island Ooi, Say Keat HF5001-6182 Business The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). Tujuan kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan di kalangan pengguna di negeri Pulau Pinang berdasarkan model Theory of Planned Behaviour (TPB). 2009 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/28883/1/FACTORS_INFLUENCING_CONSUMER_PURCHASE_INTENTIONOF_DIETARY_SUPPLEMENT_PRODUCTS_IN_PENANG_ISLAND.pdf Ooi, Say Keat (2009) Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Ooi, Say Keat Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island |
| thesis_level | Master |
| title | Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island |
| title_full | Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island |
| title_fullStr | Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island |
| title_full_unstemmed | Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island |
| title_short | Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island |
| title_sort | factors influencing consumer purchase intention of dietary supplement products in penang island |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/28883/ |
| work_keys_str_mv | AT ooisaykeat factorsinfluencingconsumerpurchaseintentionofdietarysupplementproductsinpenangisland |