Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island

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The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). Tujuan kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan di...

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Bibliographic Details
Main Author:	Ooi, Say Keat
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/28883/
Abstract	Abstract here

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