Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island

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The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). Tujuan kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan di...

书目详细资料
主要作者:	Ooi, Say Keat
格式:	Thesis
语言:	英语
出版:	2009
主题:	HF5001-6182 Business
在线阅读:	http://eprints.usm.my/28883/
Abstract	Abstract here

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