Perbandingan Pelaksanaan Kurikulum Bidang Pemasaran Dan Kecekapan Pelajar Antara Institusi Pendidikan Tinggi Di Malaysia

The ability of the undergraduates to utilise the skills acquired from their higher learning institutes in their employment sector has posed a great concern in recent years. This study aims at comparing the implementation of marketing curriculum in lieu of its objectives, curriculum content, compe...

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