Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
2006
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| 主題: | |
| オンライン･アクセス: | http://eprints.usm.my/29465/ |
| Abstract | Abstract here |
| _version_ | 1855631534607826944 |
|---|---|
| author | Chai, Soo Hong |
| author_facet | Chai, Soo Hong |
| author_sort | Chai, Soo Hong |
| description | Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi.
This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods. |
| first_indexed | 2025-10-17T08:03:02Z |
| format | Thesis |
| id | usm-29465 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T08:03:02Z |
| publishDate | 2006 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-294652017-04-17T06:24:05Z http://eprints.usm.my/29465/ Factors Influencing Consumer Behavioural Intention To Choose Functional Foods Chai, Soo Hong HF Commerce Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods. 2006-06 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf Chai, Soo Hong (2006) Factors Influencing Consumer Behavioural Intention To Choose Functional Foods. Masters thesis, USM. |
| spellingShingle | HF Commerce Chai, Soo Hong Factors Influencing Consumer Behavioural Intention To Choose Functional Foods |
| thesis_level | Master |
| title | Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_full | Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_fullStr | Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_full_unstemmed | Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_short | Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods |
| title_sort | factors influencing consumer behavioural intention to choose functional foods |
| topic | HF Commerce |
| url | http://eprints.usm.my/29465/ |
| work_keys_str_mv | AT chaisoohong factorsinfluencingconsumerbehaviouralintentiontochoosefunctionalfoods |