BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness

Objektif kajian ini adalah untuk mengetahui tanggapan pengguna terhadap amalanamalan pemasaran, kepenggunaan, peraturan-peraturan kerajaan dan keberkesanan pemasaran. Responden yang terdiri daripada kakitangan Bank Bumiputra Malaysia Berhad telah mengisikan dan mengembalikan soal-selidik tersebut...

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Bibliographic Details
Main Author:	Husain, Ahmad Budiman
Format:	Thesis
Language:	English
Published:	1997
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/29846/
Abstract	Abstract here

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