Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lamp...
| 第一著者: | |
|---|---|
| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
2015
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| 主題: | |
| オンライン･アクセス: | http://eprints.usm.my/29995/ |
| Abstract | Abstract here |
| _version_ | 1855631601707253760 |
|---|---|
| author | Chuar , Pei Ling |
| author_facet | Chuar , Pei Ling |
| author_sort | Chuar , Pei Ling |
| description | Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku
Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian
pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat
pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini.
This study demonstrates the adaptation of Theory of Planned Behaviour (TPB)
to examine the factors influencing Malaysian consumers’ purchase intention towards
environmental friendly lighting products (LED) and how purchase intention affects
their willingness to pay for the related lighting products. |
| first_indexed | 2025-10-17T08:04:56Z |
| format | Thesis |
| id | usm-29995 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T08:04:56Z |
| publishDate | 2015 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-299952019-04-12T05:25:54Z http://eprints.usm.my/29995/ Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia Chuar , Pei Ling HF5001-6182 Business Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini. This study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards environmental friendly lighting products (LED) and how purchase intention affects their willingness to pay for the related lighting products. 2015 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/29995/1/Thesis_%28SGSM_018113%29.pdf Chuar , Pei Ling (2015) Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Chuar , Pei Ling Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia |
| thesis_level | Master |
| title | Factors Influencing Malaysian Consumers’
Purchase Intention On Enviromental Friendly
Lighting Products In Malaysia |
| title_full | Factors Influencing Malaysian Consumers’
Purchase Intention On Enviromental Friendly
Lighting Products In Malaysia |
| title_fullStr | Factors Influencing Malaysian Consumers’
Purchase Intention On Enviromental Friendly
Lighting Products In Malaysia |
| title_full_unstemmed | Factors Influencing Malaysian Consumers’
Purchase Intention On Enviromental Friendly
Lighting Products In Malaysia |
| title_short | Factors Influencing Malaysian Consumers’
Purchase Intention On Enviromental Friendly
Lighting Products In Malaysia |
| title_sort | factors influencing malaysian consumers purchase intention on enviromental friendly lighting products in malaysia |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/29995/ |
| work_keys_str_mv | AT chuarpeiling factorsinfluencingmalaysianconsumerspurchaseintentiononenviromentalfriendlylightingproductsinmalaysia |