Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia

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Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lamp...

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Bibliographic Details
Main Author:	Chuar , Pei Ling
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/29995/
Abstract	Abstract here

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