Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising

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Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content...

書目詳細資料
主要作者:	Lee , Lean Hua
格式:	Thesis
語言:	英语
出版:	2015
主題:	HF5001-6182 Business
在線閱讀:	http://eprints.usm.my/29996/
Abstract	Abstract here

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