Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising

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Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content...

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Bibliographic Details
Main Author:	Lee , Lean Hua
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/30147/
Abstract	Abstract here

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