Impact Of Personal Factor On Intention To Adopt I-Bill Payment: The Moderating Effect Of Information Valence
Peningkatan dalam pengenalan teknologi perbankan layan diri (SSBTs) di kalangan pelanggan sektor perbankan telah menyumbang kepada kepentingan untuk memahami faktor-faktor yang mempengaruhi keputusan penggunaan pelanggan. Kajian ini bertujuan untuk mengkaji faktor-faktor yang boleh mempengaruhi...
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | 英语 |
| 出版: |
2015
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| 主題: | |
| 在線閱讀: | http://eprints.usm.my/30209/ |
| _version_ | 1846215535962882048 |
|---|---|
| author | Benrit, Parichard |
| author_facet | Benrit, Parichard |
| author_sort | Benrit, Parichard |
| description | Peningkatan dalam pengenalan teknologi perbankan layan diri (SSBTs) di kalangan
pelanggan sektor perbankan telah menyumbang kepada kepentingan untuk
memahami faktor-faktor yang mempengaruhi keputusan penggunaan pelanggan.
Kajian ini bertujuan untuk mengkaji faktor-faktor yang boleh mempengaruhi
persepsi niat pelanggan di kalangan bukan pengamal pembayaran bil melalui talian.
Selaras dengan matlamat keseluruhan, kajian ini mencadangkan faktor-faktor
peribadi bagi meramalkan niat untuk mengamalkan pembayaran bil melalui talian di
kalangan pelanggan bank.
The increasing in the introduction of self-service banking technology (SSBTs)
among the banking customers enhance needs need to understand the factors that
influence customer adoption decisions. This study aims to investigate the factors that
may influence customer intention to adopt i-bill payment from non-adopter customer
perspective. In line with its overall aim, this study proposes personal factors as
factors that predict the intention to adopt i-bill payment among bank customers. |
| first_indexed | 2025-10-17T08:05:39Z |
| format | Thesis |
| id | usm-30209 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T08:05:39Z |
| publishDate | 2015 |
| record_format | eprints |
| spelling | usm-302092019-04-12T05:25:48Z http://eprints.usm.my/30209/ Impact Of Personal Factor On Intention To Adopt I-Bill Payment: The Moderating Effect Of Information Valence Benrit, Parichard HD28-70 Management. Industrial Management Peningkatan dalam pengenalan teknologi perbankan layan diri (SSBTs) di kalangan pelanggan sektor perbankan telah menyumbang kepada kepentingan untuk memahami faktor-faktor yang mempengaruhi keputusan penggunaan pelanggan. Kajian ini bertujuan untuk mengkaji faktor-faktor yang boleh mempengaruhi persepsi niat pelanggan di kalangan bukan pengamal pembayaran bil melalui talian. Selaras dengan matlamat keseluruhan, kajian ini mencadangkan faktor-faktor peribadi bagi meramalkan niat untuk mengamalkan pembayaran bil melalui talian di kalangan pelanggan bank. The increasing in the introduction of self-service banking technology (SSBTs) among the banking customers enhance needs need to understand the factors that influence customer adoption decisions. This study aims to investigate the factors that may influence customer intention to adopt i-bill payment from non-adopter customer perspective. In line with its overall aim, this study proposes personal factors as factors that predict the intention to adopt i-bill payment among bank customers. 2015-02 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/30209/1/Parichard_Benrit.pdf Benrit, Parichard (2015) Impact Of Personal Factor On Intention To Adopt I-Bill Payment: The Moderating Effect Of Information Valence. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Benrit, Parichard Impact Of Personal Factor On Intention To Adopt I-Bill Payment: The Moderating Effect Of Information Valence |
| title | Impact Of Personal Factor On
Intention To Adopt I-Bill Payment: The
Moderating Effect Of Information
Valence |
| title_full | Impact Of Personal Factor On
Intention To Adopt I-Bill Payment: The
Moderating Effect Of Information
Valence |
| title_fullStr | Impact Of Personal Factor On
Intention To Adopt I-Bill Payment: The
Moderating Effect Of Information
Valence |
| title_full_unstemmed | Impact Of Personal Factor On
Intention To Adopt I-Bill Payment: The
Moderating Effect Of Information
Valence |
| title_short | Impact Of Personal Factor On
Intention To Adopt I-Bill Payment: The
Moderating Effect Of Information
Valence |
| title_sort | impact of personal factor on intention to adopt i bill payment the moderating effect of information valence |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/30209/ |
| work_keys_str_mv | AT benritparichard impactofpersonalfactoronintentiontoadoptibillpaymentthemoderatingeffectofinformationvalence |