Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry

Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. D...

Full description

Bibliographic Details
Main Author:	Loo , Chun Hou
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/30379/
Abstract	Abstract here

Similar Items

Service Quality And Its Relationship With Customer Satisfaction Towards Customer Loyalty
by: MOHD ISA, SALMI
Published: (2005)

Service Quality And Its Relationship With Customer Satisfaction Towards Customer Loyalty: Perceptions Of Public Listed Companies
by: Mohd Isa, Salmi
Published: (2005)

Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry
by: Khay Hooi, Khoo
Published: (2012)

Factors Affecting Customer Relationship Management in Uzbekistan Telecommunication Industry
by: Olimdjon, Elov
Published: (2012)

Relationship Of Customer Loyalty And Satisfaction Perception Study On The Mobile Industry In Oman–A Case Of Oman Mobile
by: Jameel Al Darey, Dhahi Saleh
Published: (2009)

The Relationship Between Service Quality, Product Quality, Price Fairness and Customer Satisfaction of Retail Stores in Hatyai, Thailand
by: Petkao, Waramon
Published: (2010)

The Impact of Relationship Marketing and its Influence on Customer Loyalty
by: Siti Aminah, Mohamad
Published: (2011)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Elements of marketing mix that affects brand loyalty of prescription drugs in Penang
by: N.S Murugiah, Muthu Kumar
Published: (2009)

Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
by: Nordin, Norlisham
Published: (2008)

Customer Loyalty And Petrol Station’ S Convenience Store Patronage In Penang: The Influence Of Store Image, Corporate Image And Customer Satisfaction.
by: Abdul Wahid, Ahmad Zulhaimi
Published: (2009)

A Study of Factors Influencing Customer Loyalty on Keretapi Tanah Melayu Intercity Services
by: Irfah Nazuha, Ayob
Published: (2009)

Factors Affecting Customer Satisfaction of Mobile Services in Yemen
by: Mabkhot, Hashed Ahmed Nasser
Published: (2010)

The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre
by: MOHD NASIR, ASMA AZURA
Published: (2004)

Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
by: Baheshti, Saghi Koorang
Published: (2009)

Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
by: Ayob, Norazirah
Published: (2015)

Customer’s Loyalty Of Indonesia Cellular Operators: Roles Of User Experience, Satisfaction, Switching Barriers, And Corporate Image
by: Rachmawati, Indira
Published: (2019)

A Case Study On Improving Business To Business Warranty Returns Warehouse Dock To Receipt Throughput Time In Sustaining Customers Satisfaction
by: Lee, Kok Peng
Published: (2014)

A Survey On The Customer Satisfaction Towards Customer Service In Penang's Cafeteria
by: Suo, Qiang
Published: (2008)

Factors affecting business success among Malaysia smes in cosmetic and beauty industry
by: Najlaa Syafiqah, Lah
Published: (2020)

Predictors of consumers brand loyalty towards petroleum brand in the northern region of peninsular Malaysia
by: Koh, Shu How
Published: (2020)

Service Quality and Customer Satisfaction in the Hotel Industry
by: Nur Asyura, Muhamad
Published: (2010)

Headcount Constraint In An Event Organizing Company: Case Analysis Of Parteeboo
by: Arunasalam, Jaseetharaani
Published: (2014)

CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya
by: Ahmed, Ridowan Mohamed
Published: (2010)

Factors affecting the performance of F&B industry in Malaysia and Indonesia
by: Fawzi, Agung Masyad
Published: (2020)

Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
by: Teh, Teik Lee
Published: (2004)

Business Intelligence And Its Impact Towards The Performance Of The Local Manufacturing Enterprises.
by: G. Subramaniam, Govindan
Published: (2009)

The Effect Of Co-Production On Sustainable Business Performance: Moderating Effect Of Internet Of Things
by: Lee, Eu Chun
Published: (2013)

The influence of service marketing mix on customer loyalty towards telecommunication service provider in Malaysia
by: Nor Mazlan, Nor Amni Najwa
Published: (2021)

Employees’ Perception on Leadership Style towards Business Performance in MNC Corporation in Malaysia
by: Tang , Song Yee
Published: (2015)

Perception Of Factors Affecting The Growth Opportunities Of Women As Managers And Attitude Towards Them
by: Lim, Kim Suan
Published: (1995)

Perception Of Factors Affecting The Growth Opportunities Of Women As Managers And Attitude Towards Them .
by: Lim, Kim Suan
Published: (1995)

A Model Linking Store Attributes, Service Quality, Customer Experience And Business Performance: A Study Among Community Pharmacies
by: Suz Jack, Chan
Published: (2015)

Brand Loyalty : The Case of Telekom Malaysia (TM)
by: Lazan, Ahmad Najib
Published: (2012)

Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
by: Siti Nur Afiqah, Mohammad Tarmizi
Published: (2021)

The Effect Of Decentralization Towards Affective Commitment Among Universiti Sains Malaysia Administrative Employees
by: Hasenan, Haryani
Published: (2010)

Investigating The Internal And External Factors That Affect Growth Business Intention And Corporate Social Responsibility (CSR) Intention Among Small Medium Enterprise In Malaysia
by: Mohamad Karudin, Khairulazmi
Published: (2010)

Investigating the Internal and External Factors that Affect Growth Business Intention and Corporate Social Responsibility (CSR) Intention among Small Medium Enterprise in Malaysia
by: Mohamad Karudin, Khairulazmi
Published: (2010)

Customers Satisfaction Toward Service Quality in RFC Restaurant: A Case Study in Kedah
by: Siti Aminah, Sayuti
Published: (2011)