The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products

Kajian ini dilakukan untuk menyiasat pengaruh motivasi dan jangkaan ancaman terhadap keputusan pembelian barangan kosmetik di kalangan pelajar institusi pengajian tinggi. Dua dimensi motivasi yang telah dikaji adalah stimuli dalaman dan stimuli luaran. Enam komponen jangkaan ancaman yang dikaji a...

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Bibliographic Details
Main Author:	Jalalkamali, Mohammad
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/30744/
Abstract	Abstract here

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