Market Orientation A Study On Hotels Of Penang

Industri perhotelan merupakan suatu industri yang berkembang pesat, ianya memainkan peranan yang penting kepada ekonomi setiap negara. Perkembangan yang ,- pesat telah meningkatkan cabaran di antara pesaing. Dalam lingkungan rangkakerj a perancangan strategik, pengurusan harus membuat keputusan p...

Full description

Bibliographic Details
Main Author:	Mendiratta, Sumit
Format:	Thesis
Language:	English
Published:	2003
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/31369/
Abstract	Abstract here

Similar Items

Organizational Learning And Perform Ance In The Penang Hotel Industry
by: Arshad, Mohd. Anuar
Published: (2002)

The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry
by: Hamiza, Jamaludin
Published: (2014)

Perception Of Service Quality, Value, And Satisfaction In Determining Customer Loyalty: A Study In 5-Star Hotels In Penang
by: Lim, Ee Hui
Published: (2004)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
by: Ghani, Noor Hasmini Hj Abd
Published: (2011)

The effect of strategic fit between market orientation and supply chain orientation to supply chain performance
by: Yuhainis, Mohd Yusoff
Published: (2017)

Personality traits, perceived service quality, customer satisfaction and customer loyalty in Penang Hotel Industry
by: Yap, Gay Soon
Published: (2018)

The Relationships Between Entrepreneurial Attitude Orientation, Market Orientation, Entrepreneurial Competencies, Competitve Intelligence And Innovative Performance
by: Abdul Mohsin, Ainul Mohsein
Published: (2015)

Determinants of internationalization of SMEs automation in Penang – networking, management attitude, entrepreneurial orientation and marketing characteristics
by: Seow, Kweng Tian
Published: (2021)

Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
by: Ibrahim Balal, Siddig Balal
Published: (2011)

Determinant of Customer Purchase Intention Towards Residential Properties Market in Penang
by: Mohd Amirul Hafidz, Ahmat
Published: (2011)

The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia
by: Nuur Atikah, Ghazali
Published: (2010)

The Effect Of Protean Career Orientation On Teachers’ Intention To Quit With Mediation Of Perceived Marketability In Karachi
by: Khan, Hira
Published: (2020)

Service - Oriented Organisational Citizenship Behaviour In Malaysian Upscale Hotels: The Role Of Organisational Resources, Job Resources, Personal Resources, And Work Engagement
by: Choo, Ling Suan
Published: (2014)

The Relationship Of Entrepreneurial Orientation And Entrepreneurial Marketing With Performance Of Owner-Managed Small Firms In Karachi, Pakistan
by: Mian, Ejaz Ahmed
Published: (2015)

Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation
by: Brahmana, Sunardi Sembiring
Published: (2009)

The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
by: Wangbenmad, Chutima
Published: (2011)

The Consequences Of Service Operations Practice And Service Responsiveness On Hotel Performance: Examining Hotels In Malaysia.
by: Razalli, Mohd Rizal
Published: (2008)

The Consequences Of Service Operations Practice And Service Responsiveness On Hotel Performance: Examining Hotels In Malaysia.
by: Razalli, Mohd Rizal
Published: (2008)

Transformational Leadership, Learning Orientation,Creative Selfefficacy And Employee Creativity A Study Of Smes In China
by: Qian, Chiqing
Published: (2024)

The Influence Of Strategic Orientation And Competitive Advantage On Export Performance: A Study Among The Manufacturing Smes In Malaysia
by: Zainal Abidin, Nurul Illahi
Published: (2024)

A model of guest hotel selection attributes using structural equation modeling
by: Siti Rozeiana Wahid
Published: (2016)

A study of risk taking behavior in Malaysian stock market
by: Sahul Hamid, Fazelina
Published: (2007)

Quality culture and quality costs of a manufacturing organization in Penang, Malaysia
by: Oii, Inn Seong
Published: (1995)

Business Process Orientation (BPO) and Its Correlation to Organization Performance : A Comparative Study Between Malaysian Companies and the Multinationals
by: Roslan, Hj. Ismail
Published: (2003)

Work Happiness And Turnover Intention Among Hotel Employees In Thailand
by: Trakulmaykee, Yaowalak
Published: (2016)

Assessing the likelihood of adoption of green practices in the Nigerian hotel industry
by: Mu’azu, Ladi
Published: (2018)

Core self-evaluation, psychological climate and employee engagement in hotel industry of Nigeria
by: Esther, Fadare Yewande
Published: (2016)

The contextual factors affecting the safety performance of employees at Mattel Penang
by: Veloo, Doraisamy
Published: (2021)

The Influence Of Human Practices, Digital Intensity And Innovation On Service Recovery Performance In Malaysian Hotels
by: Rosli, Nuraina Nadiah
Published: (2024)

Customer relationship management and organization performance among small and medium sized hotels in Langkawi
by: Lee, Choon Tong
Published: (2014)

Characteristics and critical success factors for community-based corporate social responsibility in the hotel sector
by: Khuadthong, Bussalin
Published: (2021)

The Moderating Effect Of Social Capital In Relation To Entrepreneurial Orientation And Firm Performance
by: Jalali, Alireza
Published: (2013)

Sustainable Performance: The Effects Of Sustainability, Strategic, Tactical Orientations And Csr Practices
by: Abulaziz H, Alhumaidan Abdullah
Published: (2020)

The Personal Orientation-Perceived Organizational Climate Fit And Managerial Career Success
by: Ramasamy, Thevarani
Published: (2001)

The effect of service marketing mix on hotel preference by consumer
by: Nur Rushaida, Abd Rahman
Published: (2023)

The relationships among innovation strategy, atmosphere, culture, innovativeness and organizational performance in hotel industry of Thailand
by: Phankhong, Thienchai
Published: (2022)

Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia
by: Low, Chee Kong
Published: (2006)

Firm’s Networking Competencies: Learning Orientation, Degree Of Internationalisation And The Role Of Strategic Motivation
by: Boumediene, Kebaili
Published: (2010)

Corporate social responsibility and firm performance of local and multinational firms in Penang Malaysia
by: Olagoke, Ilesanmi
Published: (2015)

BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness
by: Husain, Ahmad Budiman
Published: (1997)