The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency

Ekuiti jenama (brand equity) in ruang siber semakin penting dalam persekitaran ruang siber yang ada banyak persaingan. Pelanggan lebih bersedia untuk mengulangi pembelian, membayar lebih untuk barang yang sama nilai dan qualiti serta mengwujudkan hubungan yang baik dan kekal dengan penjual yang ada...

書誌詳細
第一著者:	Lim , Ying San
フォーマット:	学位論文
言語:	英語
出版事項:	2016
主題:	HD28-70 Management. Industrial Management
オンライン･アクセス:	http://eprints.usm.my/31562/
Abstract	Abstract here

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