Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior

Kajian ini memberi tumpuan untuk menyumbang kepada perbahasan bagaimana prinsip pemasaran boleh digunakan dalam keadaan perniagaan kecil. Kajian ini melaksanakan konsep Resource-based View (RBV) dan pemasaran keusahawanan untuk memahami betapa prestasi pemasaran usaha kecil boleh dipertingkatkan...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Irma Nilasari, Irma Nilasari
التنسيق:	أطروحة
اللغة:	الإنجليزية
منشور في:	2016
الموضوعات:	HD28-70 Management. Industrial Management
الوصول للمادة أونلاين:	http://eprints.usm.my/31596/
Abstract	Abstract here

مواد مشابهة

Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation
حسب: Brahmana, Sunardi Sembiring
منشور في: (2009)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
حسب: Ghani, Noor Hasmini Hj Abd
منشور في: (2011)

The Effects Of Job Resources And Job Demands On Teachers' Organizational Citizenship Behavior : The Role Of Burnout As A Mediator
حسب: Meh, Salmi Che
منشور في: (2012)

Assessing green practice behavior: The mediating roles of normalization and behavioral intention
حسب: Wong, Ling Chai
منشور في: (2019)

The Impact Of Internet Embeddedness On Resource Identification —— The Mediators Role Of Enterpreneurial Learning
حسب: Li, Jianing
منشور في: (2024)

Corporate Governance And Political Connections On Wealth Expropriation Among Indonesian Business Groups
حسب: Harto, Puji
منشور في: (2012)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
حسب: Abdelaziz, Kesmat Mohamed Elsayed
منشور في: (2022)

Responsibility Accounting, Target Costing And Business Performance: The Role Of Risk Management As Mediator
حسب: Afifa, Malik Muneer Mahmoud Abu
منشور في: (2018)

Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
حسب: Ibrahim Balal, Siddig Balal
منشور في: (2011)

The Influence Of Earnings Quality In Institutional Investors’ Decision Making In Indonesian Family Owned Business
حسب: Dini Verdania , Latif
منشور في: (2016)

Knowledge Management Orientation And Business Performance: The Mediating Roles Of Service Quality And Relationship Quality
حسب: Abdul Rahman, Baharom
منشور في: (2008)

The Role Of Volatility In Mediating The Impact Of Analyst’ Recommendations On Herding In The Malaysian Stock Market
حسب: Ooi, Kok Loang
منشور في: (2023)

The antecedents and outcome of leader voice-taking behavior: The mediating role of cognitive and affective factors
حسب: Li, Xu Zheng
منشور في: (2025)

Knowledge Management And Malaysian Small-Medium Enterprises (SMEs) Export Performance: Mediating Role Of Innovation
حسب: Khaw, Jia Qi
منشور في: (2020)

Relationship between destination brand image and destination brand loyalty of Gilgitbaltistan, Pakistan: a moderated mediation model
حسب: Hussain, Ibrahim
منشور في: (2022)

Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages
حسب: Chuah, Hui Wen
منشور في: (2019)

The Determinants Of Innovative Behavior Among Early Childhood Educators In Guangdong: The Mediating Role Of Self Efficacy
حسب: Tang, Xuan
منشور في: (2024)

It competency and firm performance: The role of organizational learning capability in Indonesian manufacturing firms
حسب: Hasan, Alizar
منشور في: (2008)

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
حسب: Siregar, Widyana Verawaty
منشور في: (2017)

Effects Of Business Strategy On Performance Of Jordanian Service Companies: Mediating Roles Of Accounting Information System (Ais) And Information Quality
حسب: Bani Melhem, Wael Ghazi Saleh
منشور في: (2016)

Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
حسب: Farhat, Kashif
منشور في: (2020)

The Impact Of Business Environment And Government Support Towards Financial Performance: The Mediating Role Of Technological Innovation Among Private Listed Companies In China
حسب: Wang, Xiaoran
منشور في: (2024)

The mediating role of organizational commitment between organizational variables, job variables, personal variables and entrepreneurial behavior in Malaysian commercial banks
حسب: Mohd Kamil, Nurul Liyana
منشور في: (2016)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
حسب: Abdul Qader, Iman Khalid
منشور في: (2017)

The relationships between brand attributes and word of mouth on brand identity and brand image
حسب: Al Kasassbh, Hazem Mohamad Abd Al Ghany
منشور في: (2017)

The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service
حسب: Nur Elyani, Hasan
منشور في: (2009)

Best Business Practices And Performance Of Ceramics Firms In Thailand: The Moderating Role Of Business Strategy
حسب: Seedee, Rattana
منشور في: (2009)

The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
حسب: Wangbenmad, Chutima
منشور في: (2011)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
حسب: Lim , Ying San
منشور في: (2016)

The Effects Of Job Demands And Resources Variables On Health Status Of Medical Doctors From Public Hospitals In Malaysia: The Role Of Job Burnout As A Mediator
حسب: Omar, Nor Farehan
منشور في: (2022)

A study of risk taking behavior in Malaysian stock market
حسب: Sahul Hamid, Fazelina
منشور في: (2007)

The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry
حسب: Hamiza, Jamaludin
منشور في: (2014)

Job Performance Of Public Hospital Nurses: The Role Of Personal Resources, Job Resources And Work Engagement
حسب: Othman, Noraini
منشور في: (2012)

Job Performance Of Public Hospital Nurses: The Role Of Personal Resources, Job Resources And Work Engagement
حسب: Othman, Noraini
منشور في: (2012)

Service - Oriented Organisational Citizenship Behaviour In Malaysian Upscale Hotels: The Role Of Organisational Resources, Job Resources, Personal Resources, And Work Engagement
حسب: Choo, Ling Suan
منشور في: (2014)

The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia
حسب: Nuur Atikah, Ghazali
منشور في: (2010)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
حسب: Abdulmajid, Methaq Ahmed
منشور في: (2009)

Investigating The Resources Affecting Japanese Business Affiliates’ Cross-Border Knowledge Transfer In Northern Malaysia
حسب: Wong, Mei Foong
منشور في: (2019)

Employee Innovative Behavior: The Influence Of Inclusive Leadership, Psychological Safety And Work Engagement And The Mediating Role Of Creative Self Efficacy In Chinese E-Commerce Companies
حسب: Zhang, Jiaqi
منشور في: (2024)

The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
حسب: Bakar, Norzehan Abu
منشور في: (2019)