Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior

Kajian ini memberi tumpuan untuk menyumbang kepada perbahasan bagaimana prinsip pemasaran boleh digunakan dalam keadaan perniagaan kecil. Kajian ini melaksanakan konsep Resource-based View (RBV) dan pemasaran keusahawanan untuk memahami betapa prestasi pemasaran usaha kecil boleh dipertingkatkan...

Full description

Bibliographic Details
Main Author:	Irma Nilasari, Irma Nilasari
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/31596/
Abstract	Abstract here

Similar Items

Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation
by: Brahmana, Sunardi Sembiring
Published: (2009)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
by: Ghani, Noor Hasmini Hj Abd
Published: (2011)

The Effects Of Job Resources And Job Demands On Teachers' Organizational Citizenship Behavior : The Role Of Burnout As A Mediator
by: Meh, Salmi Che
Published: (2012)

Assessing green practice behavior: The mediating roles of normalization and behavioral intention
by: Wong, Ling Chai
Published: (2019)

Corporate Governance And Political Connections On Wealth Expropriation Among Indonesian Business Groups
by: Harto, Puji
Published: (2012)

The Impact Of Internet Embeddedness On Resource Identification —— The Mediators Role Of Enterpreneurial Learning
by: Li, Jianing
Published: (2024)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

The Influence Of Earnings Quality In Institutional Investors’ Decision Making In Indonesian Family Owned Business
by: Dini Verdania , Latif
Published: (2016)

Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
by: Ibrahim Balal, Siddig Balal
Published: (2011)

Responsibility Accounting, Target Costing And Business Performance: The Role Of Risk Management As Mediator
by: Afifa, Malik Muneer Mahmoud Abu
Published: (2018)

Knowledge Management Orientation And Business Performance: The Mediating Roles Of Service Quality And Relationship Quality
by: Abdul Rahman, Baharom
Published: (2008)

The Role Of Volatility In Mediating The Impact Of Analyst’ Recommendations On Herding In The Malaysian Stock Market
by: Ooi, Kok Loang
Published: (2023)

It competency and firm performance: The role of organizational learning capability in Indonesian manufacturing firms
by: Hasan, Alizar
Published: (2008)

Relationship between destination brand image and destination brand loyalty of Gilgitbaltistan, Pakistan: a moderated mediation model
by: Hussain, Ibrahim
Published: (2022)

Knowledge Management And Malaysian Small-Medium Enterprises (SMEs) Export Performance: Mediating Role Of Innovation
by: Khaw, Jia Qi
Published: (2020)

The antecedents and outcome of leader voice-taking behavior: The mediating role of cognitive and affective factors
by: Li, Xu Zheng
Published: (2025)

Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages
by: Chuah, Hui Wen
Published: (2019)

The Determinants Of Innovative Behavior Among Early Childhood Educators In Guangdong: The Mediating Role Of Self Efficacy
by: Tang, Xuan
Published: (2024)

Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
by: Farhat, Kashif
Published: (2020)

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
by: Siregar, Widyana Verawaty
Published: (2017)

Effects Of Business Strategy On Performance Of Jordanian Service Companies: Mediating Roles Of Accounting Information System (Ais) And Information Quality
by: Bani Melhem, Wael Ghazi Saleh
Published: (2016)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service
by: Nur Elyani, Hasan
Published: (2009)

The relationships between brand attributes and word of mouth on brand identity and brand image
by: Al Kasassbh, Hazem Mohamad Abd Al Ghany
Published: (2017)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

The Impact Of Business Environment And Government Support Towards Financial Performance: The Mediating Role Of Technological Innovation Among Private Listed Companies In China
by: Wang, Xiaoran
Published: (2024)

The mediating role of organizational commitment between organizational variables, job variables, personal variables and entrepreneurial behavior in Malaysian commercial banks
by: Mohd Kamil, Nurul Liyana
Published: (2016)

The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
by: Wangbenmad, Chutima
Published: (2011)

Best Business Practices And Performance Of Ceramics Firms In Thailand: The Moderating Role Of Business Strategy
by: Seedee, Rattana
Published: (2009)

A study of risk taking behavior in Malaysian stock market
by: Sahul Hamid, Fazelina
Published: (2007)

The Effects Of Job Demands And Resources Variables On Health Status Of Medical Doctors From Public Hospitals In Malaysia: The Role Of Job Burnout As A Mediator
by: Omar, Nor Farehan
Published: (2022)

The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry
by: Hamiza, Jamaludin
Published: (2014)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

An Empirical Analysis Of Debt-equity Choice In Indonesian Companies.
by: Santoso, Augustinus Setiawan"
Published: (2004)

The barriers of value management implementation in the Indonesian construction industry
by: Harefa, Anry Carlos Invokavit
Published: (2024)

Job Performance Of Public Hospital Nurses: The Role Of Personal Resources, Job Resources And Work Engagement
by: Othman, Noraini
Published: (2012)

Job Performance Of Public Hospital Nurses: The Role Of Personal Resources, Job Resources And Work Engagement
by: Othman, Noraini
Published: (2012)

The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia
by: Nuur Atikah, Ghazali
Published: (2010)

The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
by: Bakar, Norzehan Abu
Published: (2019)

Service - Oriented Organisational Citizenship Behaviour In Malaysian Upscale Hotels: The Role Of Organisational Resources, Job Resources, Personal Resources, And Work Engagement
by: Choo, Ling Suan
Published: (2014)