Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity

Kajian identitI korporat telah dibincangkan secara meluas oleh penyelidik, terutamanya dari bidang komunikasi korporat, pemasaran, dan pengurusan strategik. Ianya merupakan satu bidang yang kompleks dimana pengurus perlu menimbangkan setiap aspek yang menyumbang kepada pemahaman identiti korporat...

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Bibliographic Details
Main Author:	Bidin, Rosmiza
Format:	Thesis
Language:	English
Published:	2016
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/31946/
Abstract	Abstract here

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