The Effect Of Image And Brand Trust On Repeat Visitation

Peningkatan persaingan di peringkat global menyebabkan saingan pasaran yang semakin sengit dalam kalangan industri perkhidmatan, yang mewakili kebanyakan ekonomi sektor perkhidmatan masa kini. Senario ini boleh diaplikasikan bagi industri perhotelan. Industri perhotelan merupakan industri penyumb...

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Détails bibliographiques
Auteur principal:	Abdulqader Algunaid, Najib Mohammed
Format:	Thèse
Langue:	anglais
Publié:	2016
Sujets:	HD28-70 Management. Industrial Management
Accès en ligne:	http://eprints.usm.my/32229/

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