An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice

Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this...

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Bibliographic Details
Main Author:	Mohamad Yasin, Nazri
Format:	Thesis
Language:	English
Published:	2016
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/38730/
Abstract	Abstract here

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