Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2017
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.usm.my/39055/ |
| Abstract | Abstract here |
| _version_ | 1855629584703160320 |
|---|---|
| author | Abdul Qader, Iman Khalid |
| author_facet | Abdul Qader, Iman Khalid |
| author_sort | Abdul Qader, Iman Khalid |
| description | Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya
Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through successful brands
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| first_indexed | 2025-10-17T08:13:07Z |
| format | Thesis |
| id | usm-39055 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T08:13:07Z |
| publishDate | 2017 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-390552019-04-12T05:25:02Z http://eprints.usm.my/39055/ Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users Abdul Qader, Iman Khalid HD28-70 Management. Industrial Management Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through successful brands 2017-03 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/39055/1/Influence_of_brand_experience_on_brand_loyalty_and_brand_equity_of_the_smartphone_millennial_users..pdf Abdul Qader, Iman Khalid (2017) Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Abdul Qader, Iman Khalid Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users |
| thesis_level | PhD |
| title | Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users |
| title_full | Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users |
| title_fullStr | Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users |
| title_full_unstemmed | Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users |
| title_short | Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users |
| title_sort | influence of brand experience on brand loyalty and brand equity of the smartphone millennial users |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/39055/ |
| work_keys_str_mv | AT abdulqaderimankhalid influenceofbrandexperienceonbrandloyaltyandbrandequityofthesmartphonemillennialusers |