The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh

Konsep ‘pengalaman pelanggan’ telah membangun sebagai bidang kajian besar dalam bidang pemasaran. Walaupun tumpuan lebih diberikan kepada penyelidikan berpengalaman sejak penghujung abad ke-20, terdapat kekurangan bukti empirikal ke atas pengalaman pelanggan dan kesannya ke atas persepsi pelanggan d...

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Détails bibliographiques
Auteur principal:	Nadia Farhana, Nadia Farhana
Format:	Thèse
Langue:	anglais
Publié:	2017
Sujets:	HD28-70 Management. Industrial Management
Accès en ligne:	http://eprints.usm.my/39165/
Abstract	Abstract here

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