Internal Marketing, Internal Service Quality, Empowerment, And Business Performance: An Empirical Study Of Private Higher Education Institutions In Malaysia
This study aims to examine an IM theoretical framework in the Malaysian private higher education industry. The moderating effect of empowerment between the relationship of IM practices and perceived internal service quality is being examined. Survey research using self-administered questionnaires is...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2010
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.usm.my/42154/ |
| _version_ | 1846216349806755840 |
|---|---|
| author | Ng , Peng Long |
| author_facet | Ng , Peng Long |
| author_sort | Ng , Peng Long |
| description | This study aims to examine an IM theoretical framework in the Malaysian private higher education industry. The moderating effect of empowerment between the relationship of IM practices and perceived internal service quality is being examined. Survey research using self-administered questionnaires is carried out on 325 private higher education institutions located in Penang, Klang Valley and Johor. The results of this study indicate that IM practices comprise of four components, namely departmental coordination and training, proactive HR approach, leadership capability, and internal communication. |
| first_indexed | 2025-10-17T08:18:35Z |
| format | Thesis |
| id | usm-42154 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T08:18:35Z |
| publishDate | 2010 |
| record_format | eprints |
| spelling | usm-421542019-04-12T05:26:53Z http://eprints.usm.my/42154/ Internal Marketing, Internal Service Quality, Empowerment, And Business Performance: An Empirical Study Of Private Higher Education Institutions In Malaysia Ng , Peng Long HD28-70 Management. Industrial Management This study aims to examine an IM theoretical framework in the Malaysian private higher education industry. The moderating effect of empowerment between the relationship of IM practices and perceived internal service quality is being examined. Survey research using self-administered questionnaires is carried out on 325 private higher education institutions located in Penang, Klang Valley and Johor. The results of this study indicate that IM practices comprise of four components, namely departmental coordination and training, proactive HR approach, leadership capability, and internal communication. 2010-04 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/42154/1/NG_PENG_LONG.pdf Ng , Peng Long (2010) Internal Marketing, Internal Service Quality, Empowerment, And Business Performance: An Empirical Study Of Private Higher Education Institutions In Malaysia. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Ng , Peng Long Internal Marketing, Internal Service Quality, Empowerment, And Business Performance: An Empirical Study Of Private Higher Education Institutions In Malaysia |
| title | Internal Marketing, Internal Service Quality, Empowerment, And Business Performance: An Empirical Study Of Private Higher Education Institutions In Malaysia |
| title_full | Internal Marketing, Internal Service Quality, Empowerment, And Business Performance: An Empirical Study Of Private Higher Education Institutions In Malaysia |
| title_fullStr | Internal Marketing, Internal Service Quality, Empowerment, And Business Performance: An Empirical Study Of Private Higher Education Institutions In Malaysia |
| title_full_unstemmed | Internal Marketing, Internal Service Quality, Empowerment, And Business Performance: An Empirical Study Of Private Higher Education Institutions In Malaysia |
| title_short | Internal Marketing, Internal Service Quality, Empowerment, And Business Performance: An Empirical Study Of Private Higher Education Institutions In Malaysia |
| title_sort | internal marketing internal service quality empowerment and business performance an empirical study of private higher education institutions in malaysia |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/42154/ |
| work_keys_str_mv | AT ngpenglong internalmarketinginternalservicequalityempowermentandbusinessperformanceanempiricalstudyofprivatehighereducationinstitutionsinmalaysia |