Cognitive response to the display design of auto dealer's advertisement - a study of neuromarketing perspective.

Neuromarketing research is different from conventional marketing research as it avoids relying upon subjects self-report. Input from Neuromarketing tools are from processes happening in the brain and therefore eliminated introspection and ego from subject. Marketing communication task is carried...

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Détails bibliographiques
Auteur principal: Samsuri, Norlyiana
Format: Thèse
Langue:anglais
Publié: 2016
Sujets:
Accès en ligne:http://eprints.usm.my/43768/
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