The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen

The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians’ prescribing decisions. The purpose of this study is to explore those factors used to influence physicians’ prescribing decisions and their role in decision-making proces...

书目详细资料
主要作者:	Al-Areefi, Mahmoud Abdullah Hussein
格式:	Thesis
语言:	英语
出版:	2013
主题:	R5-920 Medicine (General)
在线阅读:	http://eprints.usm.my/43796/

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