The Influence Of Drug Promotion Techniques On Prescribing Decisions Among Physicians In Sana’a City, Yemen
The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians’ prescribing decisions. The purpose of this study is to explore those factors used to influence physicians’ prescribing decisions and their role in decision-making proces...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2013
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| विषय: | |
| ऑनलाइन पहुंच: | http://eprints.usm.my/43796/ |