Effects Of Expectation, Perception, Disconfirmation, Satisfaction, Brand Trust, And Risk Perception On Premium Bottled Water Repurchase Intention Among Consumers In Nigeria
Repurchase intention is associated with low operating costs, improved profitability, competitive advantage, and long-term business growth. Retaining positive repurchase intention among existing consumers requires businesses to invest in strategies that maximize consumers satisfaction. However, repur...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2018
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.usm.my/43994/ |