Factor Of Consumers Attitude Toward Mobile Advertising
This study demonstrate the adaption of Theory of Reasoned Action (TRA), Technology Acceptance Model and Web Advertising Model to examine how technology-related factors and web advertising model influence Malaysian consumer's attitude toward mobile advertising and lead to consumer's purchas...
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2014
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| Accès en ligne: | http://eprints.usm.my/44382/ |
| Abstract | Abstract here |