Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel

1881 Chong Tian Cultural Hotel business is identified to be running in loss since it’s establishment; loss about USD53.7k in year 2011. The business issue needs to be addressed in order to reduce the losses before it become worsen and impacts the business as overall. Based on the research done, the...

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Détails bibliographiques
Auteurs principaux:	Mahmood, Amalina, Venugopal, Malini, Roslan, Naj Rizal
Format:	Thèse
Langue:	anglais
Publié:	2014
Sujets:	HF5001-6182 Business
Accès en ligne:	http://eprints.usm.my/44433/
Abstract	Abstract here

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