Sustaining Customer Growth In Household High Speed Broadband (Hsbb): A Case Of Unifi

This paper is to identify the root causes that lead to the decrease of growth rate of Unifi from 104% in 2012 to 30% in 2013. There are eight causes contribute to the issue, specifically TM does not have 4G LTE license to operate wireless High Speed Broadband, TM considers its social obligation to p...

Full description

Bibliographic Details
Main Authors:	Yun, Soon, Goh, Lee San, Razi, Nur Arifi Ahmad
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/44479/
Abstract	Abstract here

Similar Items

Analysing the Factors of Broadband Adoption in the Households of Libya
by: Wanis, Hatem Abubaker
Published: (2010)

UniFi high speed broadband: an empirical analysis of customer satisfaction in Malaysia / Nafizah Ramli
by: Ramli, Nafizah
Published: (2012)

A Case Study On Improving Business To Business Warranty Returns Warehouse Dock To Receipt Throughput Time In Sustaining Customers Satisfaction
by: Lee, Kok Peng
Published: (2014)

A Study On Malaysian Households’ Purchase Intention Of Water Purifier
by: Nadarajan, Nedumaaran
Published: (2014)

A Paradigm Shift In Foreign Tourist Arrivals – The Imperative For Penang Hill’s Sustainable Growth
by: Summugam, Sukumaran
Published: (2015)

A Study On Householders’ Recycling Behavior And The Factors That Determine Their Recycling Intention
by: Ooi, Hooi Yin
Published: (2014)

Online Sustainability Disclosure: Assessing Customer’s Influence And The Use Of Web As A Medium Of Communication Among The Public Listed Companies In Malaysia
by: Toani Mydin, Riduan
Published: (2012)

A Moral Extension Of The Theory Of Planned Behavior To Predict Consumers’ Purchase Intention For Energy-Efficient Household Appliances
by: Tan, Chin Seang
Published: (2014)

Service Quality And Its Relationship With Customer Satisfaction Towards Customer Loyalty
by: MOHD ISA, SALMI
Published: (2005)

A Survey On The Customer Satisfaction Towards Customer Service In Penang's Cafeteria
by: Suo, Qiang
Published: (2008)

Corporate Governance and Strategic CSR Practices Influence on Credibility of Sustainability Report
by: Shiau Ping, Lee
Published: (2012)

The Effect Of Co-Production On Sustainable Business Performance: Moderating Effect Of Internet Of Things
by: Lee, Eu Chun
Published: (2013)

Customer Satisfaction In An Ems Company
by: K. Suppiah, Thiruchelvam
Published: (2015)

Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
by: Baheshti, Saghi Koorang
Published: (2009)

Sustainable Supply Chain Management (SSCM) Practices: Antecedents and Outcomes on Sustainable Supply Chain Performance
by: Govindasamy, Vengadasan
Published: (2010)

Sustainable Supply Chain Management (sscm) Practices: Antecedents And Outcomes On Sustainable Supply Chain Performance
by: Govindasamy, Vengadasan
Published: (2010)

Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
by: Nordin, Norlisham
Published: (2008)

Service Quality And Its Relationship With Customer Satisfaction Towards Customer Loyalty: Perceptions Of Public Listed Companies
by: Mohd Isa, Salmi
Published: (2005)

Video traffic analysis on Unifi broadband network / Laina Sofia Mahamad
by: Mahamad, Laina Sofia
Published: (2017)

Factors Perceived by Customers in Choosing Restaurant
by: Norazilawati, Abdul Razak
Published: (2011)

Web-Based Customer Relationship Management
by: Umadevi, Marappan
Published: (2001)

Improving Employees Retention to Ensure Sustainability
by: Ramli, Nur Afifah Mohd
Published: (2014)

The Sustainability of Protex and Palmolive in Singapore and Malaysia
by: Poh Su Ying, Racheal
Published: (2010)

Customer Loyalty And Petrol Station’ S Convenience Store Patronage In Penang: The Influence Of Store Image, Corporate Image And Customer Satisfaction.
by: Abdul Wahid, Ahmad Zulhaimi
Published: (2009)

Service Quality and Customer Satisfaction in the Hotel Industry
by: Nur Asyura, Muhamad
Published: (2010)

Customs Sales Tax Compliance: Manufacturer's Perspective
by: Saiful Hazmi, Salleh
Published: (2009)

Service Quality and Customer Satisfaction in Islamic Banking
by: Nur Syuhanida, Samsuddin
Published: (2011)

The Relationship Between Customer Relationship Management (CRM) and Employee Skills to Customer Satisfaction: Case Study at Micro Finance Department, BSN
by: Mohd Nor Hazwan, Yusuf
Published: (2011)

Antecedent Outcomes Study On Green Value Chain Initiatives: A Perspective From Sustainable Development And Sustainable Competitive Advantage
by: Tan, Teong Jin
Published: (2010)

The Relationship Between Perceived Islamic Bank Corporate Social Responsibility Based Customer Service And Customer Satisfaction: The Role Of Religiosity As A Moderator
by: Waemusor, Ahlam
Published: (2010)

Measuring Customer Orientation Of Salespeople: A Study On Housebuyers
by: Bakar, Zarir Abu
Published: (1999)

Factors Affecting Customer Satisfaction of Mobile Services in Yemen
by: Mabkhot, Hashed Ahmed Nasser
Published: (2010)

The Roles of Advertising and Product Quality on Online Customers' Satisfaction
by: Sukma, Pea
Published: (2011)

The Impact of Relationship Marketing and its Influence on Customer Loyalty
by: Siti Aminah, Mohamad
Published: (2011)

Improving Sales Towards Sustainability Of Ns Global Marketing
by: Sapawi, Mazida
Published: (2015)

The Contribution Of Marketing Communication Towards Sustainability Of Mb Global
by: Ab Samad, Hafidzoh
Published: (2015)

The Contribution Of Marketing Communication Towards Sustainability Of Mb Global
by: Ab Samad, Hafidzoh
Published: (2015)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Level Of Service Quality Of Sme Laboratory Services On Customer Satisfaction
by: Chong , Fong Yin
Published: (2015)