The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust
In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
2012
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| 主題: | |
| オンライン･アクセス: | http://eprints.usm.my/44814/ |
| Abstract | Abstract here |
| _version_ | 1855629813803384832 |
|---|---|
| author | Yeap,, Jasmine Ai Leen |
| author_facet | Yeap,, Jasmine Ai Leen |
| author_sort | Yeap,, Jasmine Ai Leen |
| description | In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the relationship between the website’s characteristics and website stickiness. Focusing on first time encounters to a website, this study examined initial trust as a mediator for the relationship between
website interface design (structure, content, graphic and social-cue design), website personality (sincerity, excitement, competence and sophistication) and website
stickiness. |
| first_indexed | 2025-10-17T08:25:21Z |
| format | Thesis |
| id | usm-44814 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T08:25:21Z |
| publishDate | 2012 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-448142019-07-02T06:57:51Z http://eprints.usm.my/44814/ The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust Yeap,, Jasmine Ai Leen HD28-70 Management. Industrial Management In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the relationship between the website’s characteristics and website stickiness. Focusing on first time encounters to a website, this study examined initial trust as a mediator for the relationship between website interface design (structure, content, graphic and social-cue design), website personality (sincerity, excitement, competence and sophistication) and website stickiness. 2012-06 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/44814/1/JASMINE%20YEAP%20AI%20LEEN.pdf Yeap,, Jasmine Ai Leen (2012) The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Yeap,, Jasmine Ai Leen The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| thesis_level | PhD |
| title | The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_full | The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_fullStr | The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_full_unstemmed | The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_short | The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust |
| title_sort | impact of website characteristics on website stickness a moderated mediation model of trust |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/44814/ |
| work_keys_str_mv | AT yeapjasmineaileen theimpactofwebsitecharacteristicsonwebsitesticknessamoderatedmediationmodeloftrust AT yeapjasmineaileen impactofwebsitecharacteristicsonwebsitesticknessamoderatedmediationmodeloftrust |