The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust

In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Yeap,, Jasmine Ai Leen
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
प्रकाशित: 2012
विषय:
ऑनलाइन पहुंच:http://eprints.usm.my/44814/

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