The Impact Of Website Characteristics On Website Stickness : A Moderated-Mediation Model Of Trust

In this current competitive digital economy, website stickiness has emerged as a much coveted element among online retailers. The interface design and personality aspects of a website are believed to have an impact on website stickiness. However, trust is believed to play a very crucial role in the...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Yeap,, Jasmine Ai Leen
التنسيق:	أطروحة
اللغة:	الإنجليزية
منشور في:	2012
الموضوعات:	HD28-70 Management. Industrial Management
الوصول للمادة أونلاين:	http://eprints.usm.my/44814/

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