The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang

This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and i...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Khoo, Gim Hoon
التنسيق: أطروحة
اللغة:الإنجليزية
منشور في: 2012
الموضوعات:
P87-96 Communication. Mass media
الوصول للمادة أونلاين:http://eprints.usm.my/44822/
Abstract Abstract here

مواد مشابهة

مواد مشابهة