The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang

This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and i...

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