Investigating Consumer S Sophistication, Cynicism And Efficacy On Emotion-Based Political Brand Equity Using Anes Panel Data : Moderating Role Of Partisanship

Utilising secondary data from American National Election Studies, namely the 2008-2009 panel study, this research aims to test the direct and indirect relationships between consumer‘s political sophistication and emotion-based political brand equity, and thereby emotion-based political brand equity...

書目詳細資料
主要作者:	Almohammad, Asaad Hasan
格式:	Thesis
語言:	英语
出版:	2017
主題:	HD28-70 Management. Industrial Management
在線閱讀:	http://eprints.usm.my/45349/
Abstract	Abstract here

相似書籍

The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty
由: Almohammad, Asaad
出版: (2010)

Customer-Based Brand Equity Effects on Consumer Responses : A Study on Mobile Phone Brand
由: Shazana, Mohd. Shariff
出版: (2002)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
由: Abdul Qader, Iman Khalid
出版: (2017)

Determinants of brand equity towards fashion clothing in China
由: He, Shuai
出版: (2025)

Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
由: Farhat, Kashif
出版: (2020)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
由: Lim , Ying San
出版: (2016)

Modeling Political Participation Through Social Media Communication Effects: The Role Of Partisanship Among Young Voters In Pakistan
由: Tariq, Rehan
出版: (2022)

Developing consumer-based service brand equity (CBSBE): An airline industry perspective / Md Moniruzzaman Sarker
由: Md Moniruzzaman , Sarker
出版: (2020)

Predictors and outcome of organizational cynicism and the moderated mediating effect of perceived organizational support among nurse in Pakistan
由: Yasin Munir
出版: (2025)

The role of brand equity and culture in the relationship of electronic word-of-mouth and purchase intention
由: Yousef Sharipour
出版: (2025)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
由: Ghani, Noor Hasmini Hj Abd
出版: (2011)

A contingency-based framework of strategic management accounting, sophisticated budgeting and costing techniques in Malaysian small and medium entreprises
由: Abolfazl Amanollah Nejad Kalkhouran
出版: (2025)

Characterization of the dystrophin gene in Macrobrachium rosenbergii / Noor Anees Fathima
由: Noor Anees , Fathima
出版: (2016)

Guarding the neighbourhoods: The new landscape of control in Malaysia / Peter Aning Tedong
由: Peter, Aning Tedong
出版: (2014)

Examining the Information Technology Capabilities and Sophistication in Relation to the Performance of Islamic Banks in Malaysia
由: Nur Hazwani binti Abdul Aziz
出版: (2025)

Political branding equity: a study on Thai young voters’ intention on future forward party
由: Mad-A-Dam, Labuda
出版: (2021)

The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service
由: Nur Elyani, Hasan
出版: (2009)

The relationship between digital marketing, customer relationship management and service quality on brand equity
由: Aish, Ahmed A. M.
出版: (2022)

The relationship between marketing mix elements, brand equity dimensions and overall brand equity: mediating effect of brand equity dimensions in the context of premium skincare brands in Kota Kinabalu, Sabah
由: Lee, Tzee Yann
出版: (2013)

Influence of brand equity dimensions on Malaysian consumers’ repurchase intentions for halal store-brand products
由: Isa, Maryam Ladi
出版: (2024)

Consumer-Based Brand Equity (CBBE), customer satisfaction and brand loyalty in Malaysian public universities
由: Muhammad Hasbullah Hanif Tajuddin
出版: (2024)

The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
由: Bakar, Norzehan Abu
出版: (2019)

Consumers brand love progression and the influence of culture and consumption values
由: Dan, Joon Chew
出版: (2025)

The influence of international firms semiotic advertising efficacy on Gen-Y brand equity and purchase intent of smart phones
由: Adaobi, Oputa Elizabeth
出版: (2018)

Antecedents of halal Malaysia brand equity based on consumers’ explicit and implicit responses
由: Wan Ismail, Wan Rusni
出版: (2019)

An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
由: Aminu, Suleiman Garba
出版: (2016)

The impact of social media activities on brand equity of hijab brands in Malaysia
由: Siti Maizalaizzah Akma Adnan
出版: (2024)

An Exploratory Study Of Brand Equity And Malaysian Consumer Purchase Intention Towards Hotel Accommodation
由: Ooi, Seow Chin
出版: (2014)

The relationships between brand attributes and word of mouth on brand identity and brand image
由: Al Kasassbh, Hazem Mohamad Abd Al Ghany
出版: (2017)

An Empirical Analysis Of Debt-equity Choice In Indonesian Companies.
由: Santoso, Augustinus Setiawan"
出版: (2004)

Determinants of brand sabotage among railways consumer in Pakistan
由: Qasim, Saba
出版: (2021)

Establishing strong brand equity with consumer-based approach for Malaysian fashion brands’ growth in fast-fashion industry / Siti Fatimah Hashim
由: Hashim, Siti Fatimah
出版: (2021)

Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia
由: Juliyana Jamil
出版: (2025)

Consumer evaluation of brand extensions
由: Ning, Jessie Ting Ay
出版: (2000)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
由: Abdulmajid, Methaq Ahmed
出版: (2009)

Influence of store-brand equity dimensions on the Malaysian customer` intention to repurchase store-brand products
由: Isa, Maryam Ladi
出版: (2024)

Branding of free-to-air television stations: from customer-based to audiencebased brand equity / Zakaria Razalli
由: Razalli, Zakaria
出版: (2016)

Configuring integrated marketing communication towards brand image and brand equity of Malaysian higher educational institutions
由: Abdul Momen, Md.
出版: (2024)

The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone
由: Al-Koliby, Ibraheem Saleh
出版: (2017)

The relationship between brand personality and willingness to purchase towords brand equity for pormart blind box in China
由: Rao, Yahui
出版: (2025)