Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model
The importance of targeted marketing strategy, a principle method for transforming retailers from being product-oriented to customer centric, has attracted interest from both industry and academia. It is well known fact that consumers differ in various ways, and have contrasting buying preferences....
| 主要作者: | |
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| 格式: | Thesis |
| 語言: | 英语 |
| 出版: |
2017
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| 主題: | |
| 在線閱讀: | http://eprints.usm.my/45378/ |
| Abstract | Abstract here |
| _version_ | 1855632387347578880 |
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| author | Yoseph, Fahed |
| author_facet | Yoseph, Fahed |
| author_sort | Yoseph, Fahed |
| description | The importance of targeted marketing strategy, a principle method for transforming retailers from being product-oriented to customer centric, has attracted interest from both industry and academia. It is well known fact that consumers differ in various ways, and have contrasting buying preferences. A widely used approach for gaining insight into the heterogeneity of customer buying behavior and profitability is market segmentation. It refers to the division of a mass market into smaller homogeneous markets based on purchase similarity and the diversity of customers. |
| first_indexed | 2025-10-17T08:26:59Z |
| format | Thesis |
| id | usm-45378 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T08:26:59Z |
| publishDate | 2017 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-453782019-09-11T01:27:46Z http://eprints.usm.my/45378/ Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model Yoseph, Fahed QA75.5-76.95 Electronic computers. Computer science The importance of targeted marketing strategy, a principle method for transforming retailers from being product-oriented to customer centric, has attracted interest from both industry and academia. It is well known fact that consumers differ in various ways, and have contrasting buying preferences. A widely used approach for gaining insight into the heterogeneity of customer buying behavior and profitability is market segmentation. It refers to the division of a mass market into smaller homogeneous markets based on purchase similarity and the diversity of customers. 2017-02 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/45378/1/FAHED%20YOSEPH.pdf Yoseph, Fahed (2017) Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | QA75.5-76.95 Electronic computers. Computer science Yoseph, Fahed Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model |
| thesis_level | Master |
| title | Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model |
| title_full | Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model |
| title_fullStr | Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model |
| title_full_unstemmed | Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model |
| title_short | Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model |
| title_sort | market segmentation using enhanced rfm regency frequency monetary model |
| topic | QA75.5-76.95 Electronic computers. Computer science |
| url | http://eprints.usm.my/45378/ |
| work_keys_str_mv | AT yosephfahed marketsegmentationusingenhancedrfmregencyfrequencymonetarymodel |