The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers

The purpose of this research is to examine the effect of brand name elements and brand preferences. This study would also like to examine the effect of brand experience towards chocolate malt drink brand preferences. Finally, the study also examines the mediating effect of brand experience on the re...

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Bibliographic Details
Main Author:	Bakar, Norzehan Abu
Format:	Thesis
Language:	English
Published:	2019
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/46608/
Abstract	Abstract here

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