The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers

The purpose of this research is to examine the effect of brand name elements and brand preferences. This study would also like to examine the effect of brand experience towards chocolate malt drink brand preferences. Finally, the study also examines the mediating effect of brand experience on the re...

Full description

Bibliographic Details
Main Author:	Bakar, Norzehan Abu
Format:	Thesis
Language:	English
Published:	2019
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/46608/
Abstract	Abstract here

Similar Items

Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) : an experiment on Malaysian perceived risk toward chocolate drink purchase intention
by: Nurul Nadia Ismail
Published: (2025)

Predictors of brand referral behaviors of cosmetic brand among gen-Y consumers
by: Noor Hasaniyati, Mohd Rejab
Published: (2018)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017)

Factors influencing brand loyalty of Malaysian gen Y towards fashion clothing brands
by: Hafizul Marhan Solehan
Published: (2024)

Consumers, purchase intention toward raisins : an experiment on well- known brand ( LIGO) vs religion- based brand (KISMIS DOA)
by: Mira Haniza Mohd. Jamian
Published: (2025)

Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
by: Sahul Hameed, Noor Azeema
Published: (2014)

The impacts of advertisement and brand images on consumer buying behaviour tow ards branded product
by: Maiyashah Zainal Abidin
Published: (2025)

Brand name and country-of-origin effects on consumers in Malaysia
by: Neoh, Chee Yeong
Published: (2004)

The effects of brand equity on UTM’s Brand
by: Nur Syamimi Waros
Published: (2025)

Consumers’ purchase intention towards bakery products : an experiment on well-known brand (SEASON Cake House) vs SME brand (Hijrah Bread House)
by: Aniis Nadhirah Ahmad Azam
Published: (2025)

Customer-Based Brand Equity Effects on Consumer Responses : A Study on Mobile Phone Brand
by: Shazana, Mohd. Shariff
Published: (2002)

The relationships between brand attributes and word of mouth on brand identity and brand image
by: Al Kasassbh, Hazem Mohamad Abd Al Ghany
Published: (2017)

The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service
by: Nur Elyani, Hasan
Published: (2009)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)

Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry
by: Yeoh, Jo Ling
Published: (2025)

Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
by: Farhat, Kashif
Published: (2020)

Emotional attachment that leads to brand loyalty: the case of luxury brands
by: Carol Eliza Fernandez
Published: (2025)

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
by: Siregar, Widyana Verawaty
Published: (2017)

Consumer evaluation of brand extensions
by: Ning, Jessie Ting Ay
Published: (2000)

Examining the relationship between brand emotion, brand perception and brand extension among supporters of professional JDT football clubs
by: Mohammad Fatullah Amsyar Mohd. Zamri
Published: (2025)

The consumer purchase behaviour in selecting between local brands and foreign brands : a study of Malaysian preference while selecting product brands
by: Nor Farhan Najihah Md. Suriyah
Published: (2025)

Satisfaction, trust, participation and brand loyalty in starbucks' virtual brand community
by: Ma, Zhiyuan
Published: (2025)

Consumers brand love progression and the influence of culture and consumption values
by: Dan, Joon Chew
Published: (2025)

The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear
by: Nurul Akilah Ishak
Published: (2025)

Brand Reputation Management: The Influence of Brand Culture, Expression and Experience Toward Brands Reputation
by: Tengku Aroal Hawa Delaila, Tengku Ahmad
Published: (2012)

Determinants of brand sabotage among railways consumer in Pakistan
by: Qasim, Saba
Published: (2021)

Role of brand equity and brand identity on preferences of smartphones among students
by: Hafizuddin Afiq Hussin
Published: (2025)

Brand knowledge as moderator between perceived values of loud luxury brand and purchase intention in Malaysia
by: Juliyana Jamil
Published: (2025)

Malaysian purchase intention towards well-known brand and new brand of baby formula milk
by: Muhammad Ridzuan Abd. Razak
Published: (2025)

Relationship between brand experience, brand personality, and brand loyalty of Indonesian SMEs traditional Kain Tenun; The mediating role of brand love
by: Wan Laura Hardilawati
Published: (2024)

Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah
by: Abdollah, Ida Izumi
Published: (2019)

Impact of mobile social media advertising and role of culture on brand equity among Gen-Y consumers in the United Arab Emirates
by: Al Kindi, Majed Zamil Hatem
Published: (2017)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

Behavioral customer brand loyalty among young consumer. The influence of online communities, brand experience and trendiness on cosmetics product.
by: Reetha, Subramaniam
Published: (2022)

Relationship between destination brand image and destination brand loyalty of Gilgitbaltistan, Pakistan: a moderated mediation model
by: Hussain, Ibrahim
Published: (2022)

Are millennials truly attach and loyal to the human brand?
by: Chua, Chee Fong
Published: (2025)

Antecedents Of Brand Origin Recognition Accuracy (BORA) And It’s Impact On Product Preferences Among Young Malaysians
by: Teo , Poh Chuin
Published: (2011)

The impact of advertising appeals on Malaysian consumers’ preference towards Chinese smartphone brands.
by: Tan, Julia Yin Yin
Published: (2021)

The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli
by: Nadzirah , Rosli
Published: (2020)

The Effect Of Image And Brand Trust On Repeat Visitation
by: Abdulqader Algunaid, Najib Mohammed
Published: (2016)