Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.

A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provi...

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Bibliographic Details
Main Author: Noor, Shuhaida Md
Format: Thesis
Language:English
Published: 2004
Subjects:
P87-96 Communication. Mass media
Online Access:http://eprints.usm.my/47491/
Abstract Abstract here
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author Noor, Shuhaida Md
author_facet Noor, Shuhaida Md
author_sort Noor, Shuhaida Md
description A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provide a better management of the traditional promotional mix as well as an improved management of customer contact points, thus bringing greater return on investment for a company's marketing communications activities.
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spelling usm-474912020-10-22T03:03:26Z http://eprints.usm.my/47491/ Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia. Noor, Shuhaida Md P87-96 Communication. Mass media A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provide a better management of the traditional promotional mix as well as an improved management of customer contact points, thus bringing greater return on investment for a company's marketing communications activities. 2004-01 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/47491/1/SHUHAIDA%20NOOR%20CUT.pdf Noor, Shuhaida Md (2004) Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia. Masters thesis, Universiti Sains Malaysia.
spellingShingle P87-96 Communication. Mass media
Noor, Shuhaida Md
Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.
thesis_level Master
title Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.
title_full Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.
title_fullStr Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.
title_full_unstemmed Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.
title_short Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.
title_sort integrated marketing communications imc as a model and its application an exploratory study in malaysia
topic P87-96 Communication. Mass media
url http://eprints.usm.my/47491/
work_keys_str_mv AT noorshuhaidamd integratedmarketingcommunicationsimcasamodelanditsapplicationanexploratorystudyinmalaysia

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