Research And Development (R&D) In The Automotive Industry In Malaysia : A Case Of R&D Activities And Issues At The Proton Company

In a dynamic market, firms need to evolve from traditional methods of doing business to contemporary methods that aims at improving the quality of the output. This effort will usually include research and development programmes to introduce new technologies for the new output model. From an automoti...

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Bibliographic Details
Main Author:	Daulat, Halikhan
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/47559/
Abstract	Abstract here

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