Factors Influencing Intention To Consume Herbal Supplement

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The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intent...

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Bibliographic Details
Main Author:	Syed Mohamed, Abbas
Format:	Thesis
Language:	English
Published:	2004
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/47665/
Abstract	Abstract here

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