The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference.
| Auteur principal: | |
|---|---|
| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2017
|
| Sujets: | |
| Accès en ligne: | http://eprints.usm.my/47709/ |
| Abstract | Abstract here |
| _version_ | 1855629958644236288 |
|---|---|
| author | Siregar, Widyana Verawaty |
| author_facet | Siregar, Widyana Verawaty |
| author_sort | Siregar, Widyana Verawaty |
| description | The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference. |
| first_indexed | 2025-10-17T08:32:47Z |
| format | Thesis |
| id | usm-47709 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T08:32:47Z |
| publishDate | 2017 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-477092020-10-23T02:36:07Z http://eprints.usm.my/47709/ The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship Siregar, Widyana Verawaty HD28-70 Management. Industrial Management The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference. 2017-10 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf Siregar, Widyana Verawaty (2017) The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Siregar, Widyana Verawaty The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship |
| thesis_level | PhD |
| title | The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship |
| title_full | The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship |
| title_fullStr | The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship |
| title_full_unstemmed | The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship |
| title_short | The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship |
| title_sort | influence of product attributes on brand preference the moderating role of salesmanship |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/47709/ |
| work_keys_str_mv | AT siregarwidyanaverawaty theinfluenceofproductattributesonbrandpreferencethemoderatingroleofsalesmanship AT siregarwidyanaverawaty influenceofproductattributesonbrandpreferencethemoderatingroleofsalesmanship |