The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference.
| मुख्य लेखक: | Siregar, Widyana Verawaty |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2017
|
| विषय: | |
| ऑनलाइन पहुंच: | http://eprints.usm.my/47709/ |
समान संसाधन
The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
द्वारा: Bakar, Norzehan Abu
प्रकाशित: (2019)
द्वारा: Bakar, Norzehan Abu
प्रकाशित: (2019)
The relationships between brand attributes and word of mouth on brand identity and brand image
द्वारा: Al Kasassbh, Hazem Mohamad Abd Al Ghany
प्रकाशित: (2017)
द्वारा: Al Kasassbh, Hazem Mohamad Abd Al Ghany
प्रकाशित: (2017)
The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
द्वारा: Lim , Ying San
प्रकाशित: (2016)
द्वारा: Lim , Ying San
प्रकाशित: (2016)
Antecedents Of Brand Origin Recognition Accuracy (BORA)
And It’s Impact On Product Preferences Among Young Malaysians
द्वारा: Teo , Poh Chuin
प्रकाशित: (2011)
द्वारा: Teo , Poh Chuin
प्रकाशित: (2011)
The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
द्वारा: Abdulmajid, Methaq Ahmed
प्रकाशित: (2009)
द्वारा: Abdulmajid, Methaq Ahmed
प्रकाशित: (2009)
Perceived Justice With Service Recovery, Recovery Satisfaction And Loyalty In An Airline Company: The Moderating Role Of Failure Attributions
द्वारा: Davoud, Nikbin
प्रकाशित: (2013)
द्वारा: Davoud, Nikbin
प्रकाशित: (2013)
Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
द्वारा: Abdul Qader, Iman Khalid
प्रकाशित: (2017)
द्वारा: Abdul Qader, Iman Khalid
प्रकाशित: (2017)
Relationship between destination brand image and destination brand loyalty of Gilgitbaltistan, Pakistan: a moderated mediation model
द्वारा: Hussain, Ibrahim
प्रकाशित: (2022)
द्वारा: Hussain, Ibrahim
प्रकाशित: (2022)
Investigating Consumer S Sophistication, Cynicism And Efficacy On Emotion-Based Political Brand Equity Using Anes Panel Data : Moderating Role Of Partisanship
द्वारा: Almohammad, Asaad Hasan
प्रकाशित: (2017)
द्वारा: Almohammad, Asaad Hasan
प्रकाशित: (2017)
Is this the right choice? Factors influencing brand consciousness
द्वारा: Nor Syahima, Rosnan
प्रकाशित: (2014)
द्वारा: Nor Syahima, Rosnan
प्रकाशित: (2014)
The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service
द्वारा: Nur Elyani, Hasan
प्रकाशित: (2009)
द्वारा: Nur Elyani, Hasan
प्रकाशित: (2009)
Brand Image, Satisfaction, And Loyalty Among Malaysian
Female Consumers: The Moderating Effects Of Personality
And Dwelling Area.
द्वारा: Laison Sondoh JR, Stephen
प्रकाशित: (2009)
द्वारा: Laison Sondoh JR, Stephen
प्रकाशित: (2009)
The effect of strategic factors and the role of relationship quality as mediator on brand equity of automotive industry
द्वारा: Hanaysha, Jalal R. M
प्रकाशित: (2015)
द्वारा: Hanaysha, Jalal R. M
प्रकाशित: (2015)
The Influence Of Employees’ Spiritual Intelligence On Organizational Citizenship Behavior: The Moderating Role Of Islamic Work Ethic
द्वारा: Ahmed, Adeel
प्रकाशित: (2018)
द्वारा: Ahmed, Adeel
प्रकाशित: (2018)
The Influence of Transformational Leadership Styles on Knowledge Management: The Moderating Role of Organizational Structure Among Administrators
द्वारा: Zarina, Zainal Abidin
प्रकाशित: (2012)
द्वारा: Zarina, Zainal Abidin
प्रकाशित: (2012)
The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
द्वारा: Wangbenmad, Chutima
प्रकाशित: (2011)
द्वारा: Wangbenmad, Chutima
प्रकाशित: (2011)
The Impact Of Lean Production On The Sustainable Organisational Performance: The Moderating Role Of Industry 4.0 Technologies Adoption
द्वारा: Ooi, Lyn Liq
प्रकाशित: (2022)
द्वारा: Ooi, Lyn Liq
प्रकाशित: (2022)
Small Business Resources And
Marketing Performance In Indonesian
Distro Industry: The Mediating Role
Of Brand Behavior
द्वारा: Irma Nilasari, Irma Nilasari
प्रकाशित: (2016)
द्वारा: Irma Nilasari, Irma Nilasari
प्रकाशित: (2016)
Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
द्वारा: Abdelaziz, Kesmat Mohamed Elsayed
प्रकाशित: (2022)
द्वारा: Abdelaziz, Kesmat Mohamed Elsayed
प्रकाशित: (2022)
The moderating effects of leadership roles between total productive maintenance (TPM) practices and organisation performance in power generation industry
द्वारा: Salmi, Samsudin
प्रकाशित: (2019)
द्वारा: Salmi, Samsudin
प्रकाशित: (2019)
Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
द्वारा: Sondoh, Stephen Laison Jr
प्रकाशित: (2009)
द्वारा: Sondoh, Stephen Laison Jr
प्रकाशित: (2009)
Factors Influencing Students’ Entrepreneurial Intention In Kingdom Of Saudi Arabia: The Role Of Entrepreneurial Education And University Environment As The Mediator And Moderator
द्वारा: Alolaqi, Sultan Awad A
प्रकाशित: (2024)
द्वारा: Alolaqi, Sultan Awad A
प्रकाशित: (2024)
Customer-Based Brand Equity Effects on Consumer Responses : A Study on Mobile Phone Brand
द्वारा: Shazana, Mohd. Shariff
प्रकाशित: (2002)
द्वारा: Shazana, Mohd. Shariff
प्रकाशित: (2002)
Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
द्वारा: Hashim, Noor Azmi
प्रकाशित: (2008)
द्वारा: Hashim, Noor Azmi
प्रकाशित: (2008)
Inter-Role Conflicts And Women Sales Workers’ Well-Being: The Moderating Role Of Control, Involvement And Recovery
द्वारा: Mohamed Shah Redza, Sakeena Zahidah
प्रकाशित: (2022)
द्वारा: Mohamed Shah Redza, Sakeena Zahidah
प्रकाशित: (2022)
Leadership Style And Leadership Effectiveness: Moderating Role Of National Culture Dimensions
द्वारा: Kheireddine, Adib Ali
प्रकाशित: (2008)
द्वारा: Kheireddine, Adib Ali
प्रकाशित: (2008)
B2B E-Commerce Adoption And Its Influence On Performance In Manufacturing Companies In Iran: Mediating Role Of B2b E-Commerce Adoption And Moderating Role Of Organizational Culture
द्वारा: Masoumeh , Mohtaramzadeh
प्रकाशित: (2016)
द्वारा: Masoumeh , Mohtaramzadeh
प्रकाशित: (2016)
The Moderating Role Of Government Support On The Effect Of SME’s Internal Factors On Export Performance
द्वारा: Lee, Ming Huoy
प्रकाशित: (2018)
द्वारा: Lee, Ming Huoy
प्रकाशित: (2018)
Effects Of Firm Characteristics On Esg Disclosure In China: The Moderating Role Of Institutional Environment
द्वारा: Zhang, Yixi
प्रकाशित: (2024)
द्वारा: Zhang, Yixi
प्रकाशित: (2024)
The Effect Of Image And Brand Trust On Repeat Visitation
द्वारा: Abdulqader Algunaid, Najib Mohammed
प्रकाशित: (2016)
द्वारा: Abdulqader Algunaid, Najib Mohammed
प्रकाशित: (2016)
Best Business Practices And Performance Of Ceramics Firms In Thailand: The Moderating Role Of Business Strategy
द्वारा: Seedee, Rattana
प्रकाशित: (2009)
द्वारा: Seedee, Rattana
प्रकाशित: (2009)
The Role Of Executive Turnover As A
Moderator In Determining Corporate
Performance And Financial Leverage In
Jordan
द्वारा: Yousif Alabdullah, Tariq Tawfeeq
प्रकाशित: (2015)
द्वारा: Yousif Alabdullah, Tariq Tawfeeq
प्रकाशित: (2015)
Relationship of servant leadership, ethical leadership and work engagement: The role of proactive personality as moderator
द्वारा: Fazly, Noordin
प्रकाशित: (2019)
द्वारा: Fazly, Noordin
प्रकाशित: (2019)
Product brand prediction in retail industry
द्वारा: Ismail, Nor Afifa, और अन्य
प्रकाशित: (2018)
द्वारा: Ismail, Nor Afifa, और अन्य
प्रकाशित: (2018)
Total Productive Maintenance (TPM) Practices And Manufacturing Performance: The Moderating Effect
Of Types Of Production Processes
द्वारा: Lazim, Halim Mad
प्रकाशित: (2010)
द्वारा: Lazim, Halim Mad
प्रकाशित: (2010)
Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
द्वारा: Jaibalan, Harirajan
प्रकाशित: (2012)
द्वारा: Jaibalan, Harirajan
प्रकाशित: (2012)
Sustainable environmental manufacturing practices and firm performances: moderating role of environmental regulation and perceived benefits
द्वारा: Olusegun, Adebambo Hameed
प्रकाशित: (2015)
द्वारा: Olusegun, Adebambo Hameed
प्रकाशित: (2015)
Facebook use and online political participation among youth in Nigeria: the moderating role of political interest
द्वारा: Ashara, Bashir Hadi
प्रकाशित: (2020)
द्वारा: Ashara, Bashir Hadi
प्रकाशित: (2020)
Crisis response strategy, crisis responsibility, and perceived organizational reputation – The mediating role of charismatic leadership communication and moderating role of international learning orientation
द्वारा: Almarshoodi, Tariq Khalfan Barshoud
प्रकाशित: (2022)
द्वारा: Almarshoodi, Tariq Khalfan Barshoud
प्रकाशित: (2022)
Nurse Rostering: A Tabu Search Technique With Embedded Nurse Preferences
द्वारा: Siti Nurin Ima, Ahmad
प्रकाशित: (2010)
द्वारा: Siti Nurin Ima, Ahmad
प्रकाशित: (2010)
समान संसाधन
-
The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
द्वारा: Bakar, Norzehan Abu
प्रकाशित: (2019) -
The relationships between brand attributes and word of mouth on brand identity and brand image
द्वारा: Al Kasassbh, Hazem Mohamad Abd Al Ghany
प्रकाशित: (2017) -
The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
द्वारा: Lim , Ying San
प्रकाशित: (2016) -
Antecedents Of Brand Origin Recognition Accuracy (BORA)
And It’s Impact On Product Preferences Among Young Malaysians
द्वारा: Teo , Poh Chuin
प्रकाशित: (2011) -
The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
द्वारा: Abdulmajid, Methaq Ahmed
प्रकाशित: (2009)