Intention To Purchase Electronic Green Products Amongst Lecturers: An Empirical Evidence

The purpose of this study is to contribute to the body of knowledge in the area of green product purchase intention. Within the domain of Green marketing, where all activities are designed to generate and to facilitate any exchanges intended to satisfy human needs or wants, such that the satisfactio...

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Détails bibliographiques
Auteur principal:	Abdul Qader, Iman Khalid
Format:	Thèse
Langue:	anglais
Publié:	2008
Sujets:	NX1-820 Arts in general
Accès en ligne:	http://eprints.usm.my/47711/

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