Intention To Purchase Electronic Green Products Amongst Lecturers: An Empirical Evidence

The purpose of this study is to contribute to the body of knowledge in the area of green product purchase intention. Within the domain of Green marketing, where all activities are designed to generate and to facilitate any exchanges intended to satisfy human needs or wants, such that the satisfactio...

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Bibliographic Details
Main Author:	Abdul Qader, Iman Khalid
Format:	Thesis
Language:	English
Published:	2008
Subjects:	NX1-820 Arts in general
Online Access:	http://eprints.usm.my/47711/

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