Co-Creation As A Moderator Between Social Media Marketing Activities And Trust On Smes’ Customers Purchase Intention
The advent of social media has changed consumers’ role into a more active one, and this has necessitated the need to understand their behaviours on social media platforms better. These platforms have inadvertently culminated in co-creation and resulting in more complexity as customers, business part...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2019
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.usm.my/48100/ |
| Abstract | Abstract here |