The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia
This study aimed to examine the role of emotional value, social bridging, social bonding and epistemic value on online impulse buying behaviour through materialism. The study incorporates three theories which are the Stimulus-Organism Response Model (SOR), Theory of Consumption Values (TCV) and Soci...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://eprints.usm.my/48325/ |
| Abstract | Abstract here |
| _version_ | 1855630004378927104 |
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| author | Jayapal, Pravina Jayapal |
| author_facet | Jayapal, Pravina Jayapal |
| author_sort | Jayapal, Pravina Jayapal |
| description | This study aimed to examine the role of emotional value, social bridging, social bonding and epistemic value on online impulse buying behaviour through materialism. The study incorporates three theories which are the Stimulus-Organism Response Model (SOR), Theory of Consumption Values (TCV) and Social Capital Theory (SCT). A total of three hundred and twelve respondents participated in this study via online survey method. The results revealed that emotional value and epistemic value affect all the dimensions of materialism (success, centrality, happiness). |
| first_indexed | 2025-10-17T08:34:42Z |
| format | Thesis |
| id | usm-48325 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T08:34:42Z |
| publishDate | 2018 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-483252021-02-17T01:45:08Z http://eprints.usm.my/48325/ The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia Jayapal, Pravina Jayapal HD28-70 Management. Industrial Management This study aimed to examine the role of emotional value, social bridging, social bonding and epistemic value on online impulse buying behaviour through materialism. The study incorporates three theories which are the Stimulus-Organism Response Model (SOR), Theory of Consumption Values (TCV) and Social Capital Theory (SCT). A total of three hundred and twelve respondents participated in this study via online survey method. The results revealed that emotional value and epistemic value affect all the dimensions of materialism (success, centrality, happiness). 2018-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/48325/1/THE%20ROLE%20OF%20MATERIALISM%20ON%20CONSUMER.pdf%20cut.pdf Jayapal, Pravina Jayapal (2018) The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Jayapal, Pravina Jayapal The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia |
| thesis_level | PhD |
| title | The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia |
| title_full | The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia |
| title_fullStr | The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia |
| title_full_unstemmed | The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia |
| title_short | The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia |
| title_sort | role of materialism on consumer perceived values and online impulse buying behaviour among generation y in malaysia |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/48325/ |
| work_keys_str_mv | AT jayapalpravinajayapal theroleofmaterialismonconsumerperceivedvaluesandonlineimpulsebuyingbehaviouramonggenerationyinmalaysia AT jayapalpravinajayapal roleofmaterialismonconsumerperceivedvaluesandonlineimpulsebuyingbehaviouramonggenerationyinmalaysia |